An outline of market research protocols
But as a small business owner, questions can be necessary to advance your goals. Learning precisely what your customers want, need, and expect allows you to serve them better. Market research can also accelerate growth rates, save you time / money in the long run, and improve retention rates. . . . assuming it’s done well. Following these steps will help ensure that you are getting the most from your research efforts:
Tips For Making Your Marketing More Desirable [Editor's Addendum - This is the fourth in our series over-viewing the marketing acronym AIDA]
[Editor’s Note: I promise I’m feeding him. The multiple food posts are just coincidence . . . . that or too many readings of the 5 Ways For Restaurants To Use Cidewalk post] Whatever it was, you felt this extreme desire. It became an absolute must have – so much so that you had to act (and if you’re like me, probably caved in . . . . and bought 12). This is the exact feeling that you want to create in all of your marketing materials. Here are some of our favorites to make your marketing simply irresistible:
A large part is peoples’ willingness to put off visits to their healthcare provider for as long as possible. Cidewalk is a great way for you to get your message out to the masses and help build healthier patients. Here are some specific ways you can use Cidewalk to accomplish your mission: 5. Reach Out With Community Health Tips – Want to educate the public with health tips? Refresh your message frequently with a new tip. This will help improve your outreach efforts as hundreds of people will receive your message every day.
How to Develop a Strong Interest in Your Marketing [Editor's Addendum - This is the third in our series over-viewing the marketing acronym AIDA]
What do all these have in common (besides the instant ability to give you a heart attack)? They were some of the most outrageous and interesting foods served at state fairs around the country (not that I'm bitter that New England has to wait until Sept 18th for our fair to even start. . . nope, not jealous or bitter at all). You have to admit that there is something on that list that you are interested trying (and I didn't even include the Italian Dessert Nachos, which are totally going on my date night dessert list). Some of you probably even googled one or two just to get an idea of what they looked like. Being unique in the marketplace is a great way to gain attention. Going above and behind to solve a problem (in this case: hunger, satisfying your sweet tooth, trying something new, and/or making sure I force myself to the gym) is a great way to build interest. I could very easily get a regular, melt all over my clothes ice cream. . . . .or I could get BBQ Pickle Ice Cream. Outside of over-solving a problem, here are some other common tactics we use to create strong interest:
Cidewalk is a great way to build awareness of your company. Here are expert 5 tips you can use to make sure people like me know about your salon:
5. Fill Your Schedule – Do you have problems filling Tuesday afternoon? Thursday morning? Have your Description section call out availability you know you’ll have; this way your audience will be aware of your schedule and can start planning. Or refresh your message on those days to make sure customers are seeing new ads at those times. |
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