Wait For It . . . . .

Why local businesses have to prepare for instant gratification

Like seemingly most of America, I am completely and utterly addicted to coffee. I’m 50% certain that Dunkin Donuts is preparing to name a drink after me (My vote is for Iced Soy Vanilla Latte . .  .with a double shot of espresso . . .and fair trade of course). One day I found myself completely slogging through the day and the only coffee in the house were these tiny instant coffee mixes. Think hot cocoa meets coffee.

There are times when everything seems like an emergency

I’m going to say you can probably guess how tasty it was (again, it was the only thing in the house!) - but it didn’t matter (much) because it was instant. Instant gratification is an important part motive in human behavior. We inherently strive to fulfill our basic needs, desires, and urges. 

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