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6/30/2015

Wait For It . . . .  .

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Why local businesses have to prepare for instant gratification
Like seemingly most of America, I am completely and utterly addicted to coffee. I’m 50% certain that Dunkin Donuts is preparing to name a drink after me (My vote is for Iced Soy Vanilla Latte . .  .with a double shot of espresso . . .and fair trade of course). One day I found myself completely slogging through the day and the only coffee in the house were these tiny instant coffee mixes. Think hot cocoa meets coffee.


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There are times when everything seems like an emergency
I’m going to say you can probably guess how tasty it was (again, it was the only thing in the house!) - but it didn’t matter (much) because it was instant. Instant gratification is an important part motive in human behavior. We inherently strive to fulfill our basic needs, desires, and urges. 

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