An introduction to the all-defining marketing acronym
You carry all of these around with you all the time and any one of them can affect any one of your actions. In a similar manner, those creating marketing have to carry around the acronym AIDA in whatever they do. It must be so ingrained that it comes naturally (and luckily, for many at least part of it does). Check all of your campaigns and marketing materials to ensure it passes this test.
Enough of me babbling on about pop culture references (yeah that one was just because), let’s get into what AIDA actually stands for:
*Note: We’ll go in-depth for each area in the coming weeks. For now, this is just a primer
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