I’d say about 15 minutes. That’s the amount of time I put in every morning to make sure each and every one of my 100,000 hairs is perfectly placed with the right amount of product. (Don’t get me started on how long it takes when I have a special event or on date night). So you can only imagine the amount of time I take to find a good stylist. . . . .hopefully, without having to rely on trial and error.
5. Fill Your Schedule – Do you have problems filling Tuesday afternoon? Thursday morning? Have your Description section call out availability you know you’ll have; this way your audience will be aware of your schedule and can start planning. Or refresh your message on those days to make sure customers are seeing new ads at those times.
3. Get People to Travel – A good salon is difficult to find. People will travel extraordinary distance to ensure they have a good stylist that knows that exact perfect style. Use Cidewalk to promote in neighboring or distant towns. Customers there may not be aware you exist.
2. Special Event Styling – Do you specialize in wedding hair? Does your client base grow around prom / homecoming time? Talk about your experience and expertise in creating the perfect look for these events. You can also schedule your promotions out in advance to make sure you have ads that complement the time of the year.
1. Show off Clients – Ask 3 of your best clients for testimonials about the quality of your work. Make sure they talk about not only how they looked, but also how they felt after their appointment. Use these testimonials in your Description section. Or even better, link to a gallery you have of your clients. The more you can show off your work, the better!