Celebrity endorsements have long been used as a way to grab your attention. You’re able to recognize the endorsers, and as such, are more likely to listen to the rest of their message.
That is the first hook. If a company can get you to pay attention, then they have a chance to convert you to a customer. But we’ll get more into that later. For now, here are some ways that you can stand-out in the battle for attention:
One final note . . . . make sure you don’t spend so much time on your marketing that your product quality suffers. Word of mouth marketing is still the most reputable and attention-grabbing form of marketing!
Hopefully we’ll still have your attention next time when we cover Interest!
First AIDA - An introduction to the all-defining acronym
I Guarantee You're Going To Hear About This Again - Why repetition is key in marketing according to the Baader-Meinhof Phenomenon
That Picture Is Going To Cost Me How Many Words?? - Images vs. Text - which is more likely to improve my advertising?
Cidewalk CTA Blog
Cidewalk Blog - Marketing Advice That Works
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