An outline of market research protocols
But as a small business owner, questions can be necessary to advance your goals. Learning precisely what your customers want, need, and expect allows you to serve them better. Market research can also accelerate growth rates, save you time / money in the long run, and improve retention rates. . . . assuming it’s done well. Following these steps will help ensure that you are getting the most from your research efforts:
Come back for Part 2 where we provide you with our favorite tools for conducting research. Related PostsPutting On The Sorting Hat - 5 ways for small businesses to segment the market
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