Getting your customers to take that final step towards purchasing
[Editor's Addendum - This is the fifth and final installment of our series over-viewing the marketing acronym AIDA]
At some point in your life, you've been able to relate to this scenario. For me, this was my exact feeling when I went skydiving (and the push forward was actually quite literal). This could describe a myriad of situations though - getting married, a big presentation, or even making a simple purchase.
Whether we know it or not, we feel this kind of hesitation before making a purchase. That's why as a business owner, it is so important to help your customers take that action step. Here are some of our favorite tips on how to get your customers to make that final plunge:
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