Lights! Camera! Action!

Getting your customers to take that final step towards purchasing

[Editor's Addendum - This is the fifth and final installment of our series over-viewing the marketing acronym AIDA]

You've looked forward to this moment for what seems like eons. It's finally here and all you have to do is take one final step. 

But for some reason you can't. A combination of fear, hesitation, and anxiety has crept in. You've basically run into an invisible wall. 

Then something pushes you forward and suddenly you've taken that plunge. . . .and you are so happy you did.

Sometimes you need to go where the action is

At some point in your life, you've been able to relate to this scenario. For me, this was my exact feeling when I went skydiving (and the push forward was actually quite literal). This could describe a myriad of situations though - getting married, a big presentation, or even making a simple purchase.

Whether we know it or not, we feel this kind of hesitation before making a purchase. That's why as a business owner, it is so important to help your customers take that action step. Here are some of our favorite tips on how to get your customers to make that final plunge:
 

• Summarize Your Solution - Outline their problem again and explicitly state how you plan on solving it. This will help remove any doubts and will double down on any objections you've solved. 
  

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