Question 1

What is Cidewalk?

Accepted Answer

Cidewalk is a self-service local advertising platform that places digital billboard ads and geofenced in-app mobile banner ads for local businesses, with monthly plans starting at $250.

Question 2

What is the minimum ad spend on Cidewalk?

Accepted Answer

The lowest plan is Street at $250 per month for one channel (billboard or mobile). Street2Screen℠ is $500 per month and Town Takeover is $1,000 per month.

Question 3

How does Cidewalk geofence mobile devices?

Accepted Answer

Advertisers choose an area on a map around a location. Cidewalk buys in-app mobile banner ad placements through programmatic ad exchanges and shows the ad only when the ad request comes from a device located inside that area.

Question 4

How does Cidewalk measure billboard impressions?

Accepted Answer

Each time a digital screen plays the ad it is counted as an ad play. Estimated audience per play comes from the screen owner's audience data, and both are shown in the Cidewalk reports.

Question 5

Can I buy billboard advertising without mobile advertising?

Accepted Answer

Yes. Billboard advertising and mobile advertising can each be purchased on their own.

Cidewalk — Digital Billboard and Geofenced Mobile Advertising

Plans (USD per month)