How to segment your target market by demographics [Editor's Addendum - This is the first of our series covering different ways to segment your target market]
Today, the [US] census gathers enough information that it can make [most] social media platforms jealous. However, the most common information still relates to demographics. In marketing, we can use this information to shape our ads. Different demographics have different lifestyles and values - and thus, we can speak differently. Here are a few ways to think about demographic information;
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