A Conflict of InterestRead Now
How to Develop a Strong Interest in Your Marketing
[Editor's Addendum - This is the third in our series over-viewing the marketing acronym AIDA]
What do all these have in common (besides the instant ability to give you a heart attack)? They were some of the most outrageous and interesting foods served at state fairs around the country (not that I'm bitter that New England has to wait until Sept 18th for our fair to even start. . . nope, not jealous or bitter at all).
You have to admit that there is something on that list that you are interested trying (and I didn't even include the Italian Dessert Nachos, which are totally going on my date night dessert list). Some of you probably even googled one or two just to get an idea of what they looked like.
Being unique in the marketplace is a great way to gain attention. Going above and behind to solve a problem (in this case: hunger, satisfying your sweet tooth, trying something new, and/or making sure I force myself to the gym) is a great way to build interest. I could very easily get a regular, melt all over my clothes ice cream. . . . .or I could get BBQ Pickle Ice Cream.
Outside of over-solving a problem, here are some other common tactics we use to create strong interest:
Have we kept your attention? Good! You'll be interested then in our next post about Desire.
First AIDA - An introduction to the all-defining marketing acronym
Can I Have Your Attention Please? - How to win the battle for attention
Your Treasure Map to Future Marketing Campaigns - 5 Steps you should always take when planning a marketing campaign
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