Trying to attract customers in the restaurant industry can be tougher than a two-dollar steak (pun intended). How many other restaurants are within a couple blocks of you – let alone in your town? We want help you stand out and have packed house every night (or morning if that’s your primetime . . . . and as big fans of French toast, we salute you if it is). Whereas Cidewalk will always help you bring about brand awareness, here are a few restaurant specific tips on how you can use Cidewalk to stand out:
4. Link to Your Menu – Instead of your website home page, why not link directly to your menu? Customers who are interested can directly see your offerings . . . who knows, they may even see something that they have to try right at that minute.
3. Show Off Your Seasonal Specials – Promoting a fall menu? Have a special summer beer on tap? How about a warm winter dessert? Show these off in your description section. Using something like “Now serving . . .” typically works pretty well.
*Note that while we have found promoting seasonal specials works well on Cidewalk, I offer caution about daily specials. This requires constant upkeep or you risk annoying your customers by offering something you no longer have.
2. Tell People About New Items – Cidewalk is one of the easiest and best ways to tell hundreds of people about anything new happening in your restaurant. People learning about a new dish may just drum some additional business.
1. I’m The Best At . . . . – Brand yourself as the best at what you do. I can I say I’m always trying to find the best pizza, best Chinese restaurant, best take-out option, best date night place, etc. in my city. . . . and I’m more than willing to try a place out if they claim to be!