5. Promote Your Signature Dish – What dish do people drive for miles just to get a small sampling? Use this in your description. Whereas you don’t necessarily have to promote yourself as “Home of the . . .”, it might not be a bad way to go.
4. Link to Your Menu – Instead of your website home page, why not link directly to your menu? Customers who are interested can directly see your offerings . . . who knows, they may even see something that they have to try right at that minute.
3. Show Off Your Seasonal Specials – Promoting a fall menu? Have a special summer beer on tap? How about a warm winter dessert? Show these off in your description section. Using something like “Now serving . . .” typically works pretty well.
*Note that while we have found promoting seasonal specials works well on Cidewalk, I offer caution about daily specials. This requires constant upkeep or you risk annoying your customers by offering something you no longer have.
2. Tell People About New Items – Cidewalk is one of the easiest and best ways to tell hundreds of people about anything new happening in your restaurant. People learning about a new dish may just drum some additional business.
1. I’m The Best At . . . . – Brand yourself as the best at what you do. I can I say I’m always trying to find the best pizza, best Chinese restaurant, best take-out option, best date night place, etc. in my city. . . . and I’m more than willing to try a place out if they claim to be!
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