Celebrity endorsements have long been used as a way to grab your attention. You’re able to recognize the endorsers, and as such, are more likely to listen to the rest of their message.
That is the first hook. If a company can get you to pay attention, then they have a chance to convert you to a customer. But we’ll get more into that later. For now, here are some ways that you can stand-out in the battle for attention:
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