Can I Have Your Attention Please?

How To Win The Battle For Attention
[Editor's Addendum - This is the second in our series over-viewing the marketing acronym AIDA

If I say “What’s In Your Wallet”, how many of us can just hear Samuel L. Jackson’s voice? Or how many of you picture William Shatner if I say “Priceline Negotiator” (in addition to hearing the exact jingle).  . . although I will give bonus points if you recalled Kaley Cuoco instead. Or one of my new favorites: “we are literally putting our money where our mouth is”.  

What does this picture have to do with this blog post? Well, it got your attention didn't it?

Celebrity endorsements have long been used as a way to grab your attention. You’re able to recognize the endorsers, and as such, are more likely to listen to the rest of their message. 

That is the first hook. If a company can get you to pay attention, then they have a chance to convert you to a customer. But we’ll get more into that later. For now, here are some ways that you can stand-out in the battle for attention: 

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