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Using psychographics to segment your market

[Editor's Addendum - This is the second of our series covering different ways to segment your target market. See our post on demographics here.]

Have you seen a terrible play / show? I mean like a truly truly terrible one. One where some / most the audience walks out? While there are many causes of a terrible play, one is definitely poor acting. 

You can always tell a poor actor / actress because they fail to convince you of who they are portraying. Likely because they haven't transformed enough. Or simply put, they have yet to enter the mind of their character.

​Know any good psychology jokes?
​I'm A-Freud Not

This is exactly what psychographic targeting is all about - entering the mind of a prospect / customer / consumer. If you are able to get into their life and mind, you can unlock buying motivations that you may not have otherwise realized were there. Below are a couple ways to think (pun intended) about psychographics:​

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