Benefits Local Businesses Have Over National Chains
experience a variety of local communities. One of the first things I do when I move is create a list of local restaurants and attractions to explore (and trust me, between Tennessee steakhouses, Alabama tailgating, San Diego “Burger” Joints, and the Wisconsin state fair, explore is definitely the right word). As a result, I tend to shy away from national chains if I can help it. I want to see what the local community has to offer.
Typically, I find that’s a lot! Local businesses have a wide array of advantages over national chains. Local businesses are able to:
One of the big challenges is exactly how to promote this in order to compete with national brands. After all, these companies have large budgets and seemingly infinite resources. (Having worked for a large national brand, this isn’t too far off). Here are some ways you can leverage the advantages you have and grow your business:
Come back later in the week to explore some more local tips!
Wait For It . . . . . - Why local businesses have to prepare for instant gratification
Hi Diddly Ho Neighbor - How to get on-board with the hyperlocal marketing craze
Putting On The Sorting Hat - 5 ways for small businesses to segment the market
Cidewalk CTA Blog
Cidewalk Blog - Marketing Advice That Works
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