Favorite techniques and tools for conducting market research
Going the research route allows me the opportunity to learn what others are doing, as well as run tests on my precise problem. (Or if I get desperate, I ask 6 celebrities for help). There are various ways that you can conduct primary research in order to get results. (And no matter the methodology, make sure you always follow these steps). Here are a couple of our favorites:
How to segment your target market by demographics [Editor's Addendum - This is the first of our series covering different ways to segment your target market]
Today, the [US] census gathers enough information that it can make [most] social media platforms jealous. However, the most common information still relates to demographics. In marketing, we can use this information to shape our ads. Different demographics have different lifestyles and values - and thus, we can speak differently. Here are a few ways to think about demographic information;
One thing you don't want to have to worry about is your marketing. Fortunately, there is a lot that Cidewalk can offer vendors; here are just a few of our favorites:
Getting your customers to take that final step towards purchasing [Editor's Addendum - This is the fifth and final installment of our series over-viewing the marketing acronym AIDA]
At some point in your life, you've been able to relate to this scenario. For me, this was my exact feeling when I went skydiving (and the push forward was actually quite literal). This could describe a myriad of situations though - getting married, a big presentation, or even making a simple purchase. Whether we know it or not, we feel this kind of hesitation before making a purchase. That's why as a business owner, it is so important to help your customers take that action step. Here are some of our favorite tips on how to get your customers to make that final plunge:
Although there are many factors for this, two primary reasons are lack of fit and general lack of appeal. Americans are still spiritual; they just aren’t religious. Making sure people can find the right congregation is important - particularly if that one is yours! Cidewalk can help build awareness of your congregation, get your message out to the masses, and promote your religion. Here are some ideas for how Cidewalk can start helping you:
5. Reach Out To Neighboring Towns – Make sure neighboring towns know of your church. They can’t attend if they don’t know you exist. |
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