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6/24/2015

I Guarantee You're Going to Hear About This Again

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Why repetition is key in marketing according to the Baader-Meinhof Phenomenon
“You know, we have met once and see each other around all the time but can’t remember each other’s name” I replied. 

At a recent event, a friend was making sure that I knew one of her friends. The two us had been introduced about a month or two ago . . . . and then started recognizing each other everywhere. Prior to introduction, we had in all likelihood passed each other or been at the same event a dozen times; however, we only started noticing it (and subsequently started feeling guilty) after we had been introduced. 

This is a perfect example of the Baader-Meinhof Phenomenon. 
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Old time trains? That is something I wouldn't mind noticing everywhere again

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