​The holidays are one of the busiest times of the year for small businesses. A good marketing campaign during this season can make or break you. We’ve compiled a list of our favorite and best holiday campaigns ever run. So sit back, grab a cup of cocoa, watch some nostalgic Youtube clips, and learn how you can mimic their tactics. 

The countdown is winding down to zero. The most profitable weekend of the year is almost upon us. Are you feeling confident . . . or is there more you want to do? Take a look at some of the last minute things you can do to help prepare for the weekend:

Depending on where you live, you likely fall into one of two categories - High demand, but fierce competition or No competition, but low demand.
This means you either need to stand out among your competition or grab a very large share of the market. Either way, you have to find a way to make sure people choose your service whenever they need a ride

It's called the greatest game to ever take place. A rag tag group who suddenly became the odds on favorites against a balanced group of athletes who had to learn to play as a team. The odds-makers billed it as David vs. Goliath - and the first half played out that way. But the balanced athletes made it a close competition due to their fearless leader. . . . until the final seconds of the game when injuries struck. It looked like "Team David" was going to have to play short-handed. And then, a new player entered the game; Team David made the last-second winning shot and the rest was history.    

​One of my favorite marketing strategies of all-time is decoy pricing. In this strategy, you offer 3 products – a low price, medium price, and high price option. What’s the catch? The medium price and the high price option are promoted in a near identical fashion. This makes people think the “mama bear” option is the best value; therefore, some that would’ve bought the low price item, bump up to the medium because of the perceived value.