Depending on where you live, you likely fall into one of two categories - High demand, but fierce competition or No competition, but low demand.
This means you either need to stand out among your competition or grab a very large share of the market. Either way, you have to find a way to make sure people choose your service whenever they need a ride
4. Include a Logo – Taxis and limos usually don’t stand out. Include your logo in your ad so that you people recognize your company.
3. Schedule Ads Based On Timing – Do have a lot of Friday and Saturday night customers? Schedule different ads to run during those days compared to the rest of the week.
2. Prime Your Audience - Let people know about any partnership you have (bar, restaurant, hotel, airport, etc). When they see your ad beforehand, they are more likely to call you when they need a ride to or from.
1. Location Targeting – Cidewalk promotes your business based on your customer’s location. Is there an airport or tourist attraction nearby? Promote in that town instead of the town you’re based in.