(And How Small Businesses Can Mimic Their Success)
1. M&M’s “They Do Exist!”
Takeaway: Use relevant and appropriate Christmas icons. There are a multitude out there – Santa, reindeer, Christmas trees, wreaths, gingerbread men . . . and the list continues (oh hey, Santa’s list is another). Find one(s) that work with your business in order to associate your brand with the joy people get from Christmas time.
2. Coca-Cola “Polar Bears”
3. Krispy Kreme “12 Days of Donuts”
4. Target “Best Party Ever”
Takeaway: “We’re here to help you make your holidays easy, fun, and full of great ideas.” Target created a campaign where they helped people use their products. Giving customers new ideas where they can envision themselves using your product brings them closer to the sale. Featuring how-to guides are a great way to execute this.
5. Folger’s Coffee “Peter Comes Home For Christmas”
6. Macy’s “Believe”
7. Fruit of the Loom “The Rules of Underwear Giving”
Takeaway: How can you not laugh at this ad? Make sure you don’t forget about humor in your ads. In addition to helping create a positive association with your company, it is more likely to be shared on social media.
8. Toys R Us “Geoffrey’s Awesome Christmas Sweepstakes”
Speaking of daily giveaways, have you about Cidewalk's 12 Days of Christmas? Every day we'll be giving away a new gift and 1 lucky small business will win 1 Year of Free Advertising.
Cidewalk's 12 Days of Christmas
9. OfficeMax “Elf Yourself”
So what do you think? Did we miss any of your favorites?
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