Making sure you stand out from new competition
They made a documentary of this game and called it . . . . . . Space Jam. Bill Murray entering the game at the last moment saved Tune Squad. Had he not been there, the Monstars would have faced less competition and probably won.
In a similar manner, the less competition you face in your business marketplace, the better you’ll do. There are many ways for new competition to enter the market; it could be a new company, a company diversifying their product, a company moving into your town, etc. You have to make sure that you can withstand this threat in both your product offering and your marketing. Here are a few ways to do so:
Check back in to see the next 1-2 punch we come out with!
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