I am . . . . If you had to list 20 things to fill in that blank, what would make the cut? (Go ahead, I’ll wait). It definitely gets harder the further you go. Most of us have a few relationships / titles that come to our head – most often having to deal with our family and occupation. Afterwards, you may have listed some skills, talents, or passions that you feel really great about (even ones that people don't necessarily know about). Finally, you probably thought about traits that really fit you – the ones your friends would use to describe you.
No, we're not talking
about Elton John and Tim Rice
Enough of me babbling on about pop culture references (yeah that one was just because), let’s get into what AIDA actually stands for:
*Note: We’ll go in-depth for each area in the coming weeks. For now, this is just a primer
Interest – Next you have to keep your prospects’ attention and engage them. This is where you identify with the pain your customers feel (from not having your product).
Desire – And this is where you describe how your product will solve their problem. Show them how happy they’ll be or how much easier life will be by showcasing features and benefits.
Action – By now, they should see the value and in some cases be nearly begging to purchase. Convince them to take that final leap and show you money.
That Picture is Going to Cost Me How Many Words?? - Images vs. Text - which is more likely to improve my advertising?
Orange is the New Red