Putting On The Sorting HatRead Now
5 ways for small businesses to segment the market
However, it’s not that simple. There are many different ways to segment the market. The one that every local business has in common is location, but in addition there are many others.
Here are a few of my other favorites:
And of course, don’t forget about location. You may want to target a neighboring town based on the information you learn. (Have I mentioned that Cidewalk lets you target specifically by town?)
Finally, make sure you repeat your message! The more often someone sees your message, the more likely it is to be ingrained in their mind. And the more likely it is to be ingrained in their mind, . . . . well you know.
Check back next week for another way to improve your CTA!
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