Why local businesses have to prepare for instant gratification
I’m going to say you can probably guess how tasty it was (again, it was the only thing in the house!) - but it didn’t matter (much) because it was instant. Instant gratification is an important part motive in human behavior. We inherently strive to fulfill our basic needs, desires, and urges.
One of the benefits of being a local business is that you can provide this instant gratification. Customers don’t have to wait 5-7 days for shipping (plus 1-3 for processing . . . .why does it take 3 days to process??). People can walk to your day, stop by on their way home from work, or run out during lunch.
Even if you have a different distribution model, you can still provide instant gratification (ex: delivering a pizza vs. having to bake a pizza in the oven - even if you don’t preheat). Our primal urges for instantaneous fulfillment is a consistent and large driving force in our buying. Understanding and taking advantage of such can mean the difference between instant money in the drawer or having to wait.
Here are some ways to use instant gratification in your marketing:
Check back later in the week (I know, I’m going to make you wait) for the next call to action tip.
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