Some business owners prefer to bootstrap their entire operation themselves, while others want to hand the marketing reins over so they can focus on other challenges. No matter which category you fall into, we suggest taking a look at how agencies often go about building marketing strategies for their clients, and using this guide to think hard about how you can apply it to your own business.
Marketing Consultant Morgan Chessman goes over the strategies she uses to help businesses position their companies more effectively at the Moz blog. Some of our favorites include: Think about where you came from – your origin history. Why did you start this business in the first place? Talk to your customers and ask them why they chose you over the competition. Do research on your competitors to find a way to make your company stand out. And use all that information to put together your own brand image.
There is plenty more where that came from, too. Head over to the Moz blog for the full checklist of things you, or your agency, can do to build a digital marketing strategy for your business.