What do you even say? Should you be completely professional and talk about when the business was founded and where it’s located? Or should you go in the opposite direction tell the story of that time you and your co-founders were completely drunk when you came up with your stellar business idea?
About Us pages humanize your business, tell your backstory, give you a chance to share those kooky startup stories that go over well at networking events. There is a fine line, though, between humanizing your business and oversharing.
Over at the Moz blog, Ben Austin gives business owners 9 simple tips for ensuring your About page adds value to your business rather than acting as an afterthought of a page. We dig it and think you would too! One of the most illuminating things Austin mentions is the fact that the About page is one of the most visited pages on any website, according to analytics. Who would have thought?
The biggest problem many brands have with creating an About Us page is striking that balance between dry business speak and conversational humor that may drift into unprofessional territory. Austin suggests you find that balance by telling your story in a conversational way, eliminating jargon, and yet still presenting yourself as a determined, proactive and persistent professional person or company. And, like anything else, test out different formats and mediums to see how they resonate – there’s no law that says you can’t change your About page if it isn’t working for you! A graphic designer’s audience may respond better to images; a writer’s audience may respond better to text. You won’t know until you try it out.
Check out Austin’s informative post here for all the tips (and some great images) relating to how you can build your very own About Us page that says, well, what you actually want it to say about you.