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Using the Primacy and Recency Effect to improve your marketing message
Stitch Lantern Bullseye Apple Teapot Banks Dragon Tramp Edgar Gypsy Upside-down cake Snowman Without looking, how many things on that list can you remember? (Hey, I said no looking!). On average, most people can remember about 7 items on a list (give or take two). Additionally, most people will remember the first couple and the last couple due to the Recency Effect and the Primacy Effect. ![]()
(So if you were one of the people that remember Stitch, Lantern, Upside-down cake, and Snowman, then congrats! You’re normal (-ish).)
As marketers, we can use this when crafting our message. Know that the first and last things we say are going to be the most important - whether that’s in the entire message, a bullet point list, or organization of products (for example, that’s why Cidewalk’s first Pinterest board is ‘Cidewalk Features & Benefits’ while the last is ‘Creating Successful Advertising’) One great way to get attention on the backend of messages is the use a P.S. Because this stands-out from the rest of your message, it provides you a great opportunity to call-out that lasting impression. P.S. Come back later in this week for another new tip |
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