Understanding behavioral market segmentation
Variations of this chamber had 3 buttons - only one which would release food and the others would be dummies. Using pigeons, he proved that the brain would quickly associate which button provided a reward. These pigeons would press the "correct" button repeatedly, while ignoring the other two.
People are the same way. I'm sure you know someone who gets irrationally angry when their buttons are pressed. Others tend to ignore the problem. And yet some remain calm and mellow. Finally, there are my favorite who just slowly plot out revenge.
Different behaviors and reactions are a part of human nature. As a small business owner, you can create different pieces of marketing material that speak to these different behaviors - and it all starts with segmenting the market by particular groupings:
Check back for our the beginning of our next series!
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