Polito, in partnership with the Westborough Economic Development Committee and Cidewalk, helped kick off a local Small Business Marketing workshop – the very first in a series of free workshops across the state designed to help Massachusetts small businesses grow and thrive. Called “Building Strong Communities,” the program is part of the executive order signed by Massachusetts Governor Charlie Baker to create the Community Compact Cabinet, aimed at creating stronger ties between business owners and the administration.
We had a fantastic time hosting the very first small business marketing workshop in our own backyard! Thanks to all of the local business owners who attended, donated delicious edibles, and shared their experiences with us. And special thanks to Lieutenant Governor Polito for showing up in support of our efforts!
To stay informed of future workshops, all free and open to the public, sign up here.
After the panel, business owners were treated to a presentation on how to use key local digital marketing tactics, at free or for low cost, to quickly spread word about their business. Marketing experts from Cidewalk and internet marketing company Wakefly also gave great advice on what to do in specific scenarios that businesses right in our own back yard were facing.