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4/29/2015

Five Templates You Can Use to Kick-Start Your Cidewalk Promotions Today

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Simply copy and paste these promotion titles and descriptions while creating your promotion at app.cidewalk.com. Then replace the information in parentheses with your own information. It’s that easy – log in to try one out as you read along!

Our five favorite promotion types each have their own special element included within the promotional text. These special elements are designed to capture users’ attention and pique their interest in your product or service:

  1. A percentage off
  2. A dollar amount off
  3. The name of the town you’re targeting
  4. The name of your business or product
  5. Time-sensitive offers or expiration dates
Check out the templates, and examples of how to use each one, below!

1. Percentage-Off Promotion

Template:
XX% off (product or service) today!
(Describe your product or service here)

Example:
15% off haircuts today!
Stop by Julie’s Salon on Main Street between 10am & 7pm

2. Dollar-Amount-Off Promotion

Template:
$XX off (product or service) today!
(Describe your product or service here)


Example:
$5 off $25 or more today only
Visit Thrifty Thimble sewing supplies in Newton


3. Target Town Included In Promotion

Template:
Attention (users in target town)!
(Describe your product, service or offer here)


Example:
Attention Newton brides!
Engagement photo packages starting at $200 - call today for info


4. Business Name in Title of Promotion

Template:
(Name of your business here) special offer
(Describe your discount or special offer here)


Example:
Mike’s Pizzeria Special Offer
Buy three large pizzas get one free this weekend only


5. Time-Sensitive Promotion

Template:
(describe your event or promotion here)
(Include RSVP date, promotion cutoff date, or time the special offer ends here)


Example:
Free marketing seminar & breakfast Thursday
RSVP by March 1 to julie@marketingseminars.com


Keep in mind that Cidewalk promotions are best used to increase awareness of and interest for your business. As people become more and more familiar with your brand, they’ll eventually become more likely to click on your promotions and take advantage of your offer. This is why we encourage using our monthly plans to increase awareness and interest in the towns of your choice – after all, when have you ever purchased a product the very first time you heard about it? According to the rule of effective frequency, people generally need to hear about a product at least three times before they make a decision to purchase your product. Don’t expect your customers to be any different!
Do you want to get started with Cidewalk but you’re not quite sure what to say? Here are five templates you can use to help kick start your promotional efforts!
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200 Friberg Parkway, Suite 3000
Westborough, MA 01581
USA (855) 338-8864
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