The Journal harps on how business owners can get their own piece of the mobile marketing pie, describing what Cidewalk does to make mobile advertising easy and affordable for small business owners all over Boston’s MetroWest. Chitika’s own Andrew Waber emphasizes the importance of getting the right kind of data you need in order to make the best decisions for your business. He points out some of the issues with mobile marketing today:
"It’s not so much that mobile advertising hasn’t been available to small businesses, said Andrew Waber, a Chitika marketing analyst, but the metrics available to business owners who outsource mobile advertising to third-party services are not all that helpful, he said. Such services typically provide state-level data about who is seeing mobile ads, and where."
Along with providing individual business owners with the data they really need to determine the success of their advertising campaigns, Cidewalk is also offering an expanded service to business owners through its Community Partner Program. By signing up, partners receive free advertising opportunities for their networks, access to exclusive educational resources, and opportunities to gain revenue through referrals.
For more information and to sign up for the Cidewalk Community Partner Program, visit www.cidewalk.com/community.
Check out the full Worcester Business Journal article here.