Venture into any trendy café or restaurant and you’re likely to see menu items directly tied to the local area – cheeses from a nearby creamery, meat or vegetables from area farms or co-ops. Quite simply, more consumers are beginning to place more value on goods coming from their local community.
As noted in this Huffington Post piece from Diana Mackie, the local trend goes far beyond food, with a survey from Edelman Digital indicating that more than 40 percent of millennials preferred to buy from local businesses, “even if the goods or services are more expensive than mass-market alternatives.”
With more and more people seeing the good in supporting locally-oriented shops and suppliers, small businesses should be sporting their local pride as much as possible. In regards to promoting your business using Cidewalk, there are several things you can do in this vein:
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