“I saw you on my phone” was a common phrase Dante and Martha started hearing after rebooting their marketing efforts using Cidewalk. They were excited about their venture into small business ownership. They strongly believed that their small business could help the residents, economy, and other businesses in their local town.
Pure Juz is a Worcester-based juice bar that recently had its grand re-opening. They purchase their produce from many local farms and utilize services from other local businesses to help support their community.
Squeezing the Most Out Your Marketing
Pure Juz was looking for ways to spread the word about their business. They took a three prong approach:
- Word of Mouth – They told family, friends, neighborhoods, partners, etc
- Online – They built their website, posted on social media, and sent promotional emails
- Cidewalk.com – Cidewalk is a mobile marketing platform that allows small business owners to build their brand in their local market
Since rebooting their marketing efforts, Pure Juz has noticed an uptick in the number of people talking about them . . . and as a result, they have also seen an uptick in sales. “I had people come up to me and say that they saw our ad on their phone.”