Don't Start Marketing Your Business Until You Can Honestly Answer These Questions.

Consumers spend about 5 hours a day on mobile, 51% of consumers use their phones to discover new brand and products and 69% are likely to make purchases. So it might look like everyone should jump onto mobile geo-fence advertising.

BUT WAIT. Before investing your time and money, ask yourself the following questions to see if your business is ready for geo-fence mobile marketing.

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1. What’s in it for me?

Your customers will be looking for an answer to this very question when they see your ad and/or go to your website. All they will be thinking about is  “What do you offer and why should I care?”, as harsh as it may sound, it’s true. Unless you can summarize your value proposition in one short sentence and answer that question, you won’t be able to run an effective marketing campaign with advertising.  ​

​2. Do you know where your customers are?

It may seem inconsequential (you just want everyone to purchase from you right?!) but you need to hone in on your target audience or you may be wasting your ad dollars. In order to do this, proper research is needed to find out where your customers are located.

3. Have you checked out your competition?

You can’t compete or beat the competition if you don’t know who they are or what they’re doing. Take the time to research what’s working for others in your industry and develop your game plan accordingly to be able to compete and win.

4. Is it in your budget?

Local Mobile marketing is effective, but it takes time, effort and money. Don't expect miracles to happen as soon as your ad campaign goes live. Like all other aspects of your business, it takes time to build your brand and local awareness.  This is very important to keep in mind, because many people expect marketing to be an instant success. ​ Even big brands need to constantly invest in their business.
At Cidewalk, monthly plans start at $100/month. 

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