INTERESTED IN GEOFENCING FOR YOUR BUSINESS?
First things first. Lets confirm geofenced local mobile advertising is a good fit for you.
- ✔️ I AM interested in reaching people at a specific location or city/town.
If you are interested in targeting customers at a specific location or city/town, as opposed to customers from all over the nation/world, then geofencing your ad campaign is what you will want to do so that you reach only the right customers in a specific area.
- ✔️ MY business IS B2C not B2B.
Once you set your geofence at a location and launch your ad campaign, it will target any user within that geofence. If your business is only looking to target other businesses or a small percent of users at that location, geofenced ads might not be the right choice for you.
- ✔️ MY business has a good online digital presence.
Geofenced mobile campaigns will promote your business to your users in the form of a mobile ad banner. But as exciting as you think your ad is, users are going to first click to learn a bit more about your business before purchasing. So it’s essential that you have a good website or Facebook profile page giving users a chance to learn more about your business and what they are looking for.