"How do I reach more people in my area?"
Massimo came to us with this question about a year ago.
Meet Headbaker and owner Massimo Maviglia, a native of Avezzano, Italy. He came to the US in 1989 and opened his bakery, The Bread Artisans, in 2002. New and trendy, with an old-world touch, the Saint Petersburg bakery is designed to be a spot for locals.
SOLUTION 1. GEOFENCING
With hyper local targeting and geofencing, he is targeting locals right near his bakery and neighboring towns.
"Our specials change often, we try to keep our website updated but there isn't a lot of time for that."
SOLUTION 3. TEXT MESSAGE MARKETING
Those who came into the bakery often asked about any specials they offerred. Massimo reserved his business name "BREADARTISANS" and started a text message group for his existing customers with Cidewalk's Ez Talk service.
He put up a flyer so people can join his group and get a convenient text message whenever a new seasonal special was available.
First month of Ez Talk FREE with any Cidewalk account!