How did Mary Simmons hold a glass of wine in one hand and chat with interested new customers who saw her mobile ad, with the other?
“Our motto is Laugh, Sip & Create” says Mary Simmons, owner of the Expressions Art Bar in Southborough, MA.
Squeezing the Most Out of Your Marketing
On April 1st, Mary is hosting the grand opening of their new store to host Paint and Sip classes. It’s all about a drink in your hand, a brush in the other hand, listening to tunes, chatting with friends and expressing yourself.
Mary was looking for ways to promote and spread the word about the grand opening. She took a three prong approach:
- Word of Mouth – They told family, friends, neighborhoods, partners, etc
- Online – They built their website, posted on social media, and sent promotional emails
- Cidewalk's Chatting Ads - a mobile marketing platform that allows small business owners to promote their business by run geo-targeted local ads which are texting-enabled so that interested consumers can directly text message and chat with the advertiser and learn more about their business and/or promotional offers.
Conversational Marketing to the Rescue
Using Cidewalk's self-service program, Mary was able to launch a mobile ad campaign geo-targeting consumers in her town using texting-enabled interactive Chatting Ads, that let interested consumers click and send a text message directly her. This helped her create a more engaging conversational experience that meets both the needs of the consumer and her business.
With Cidewalk's Chatting Ads, Mary was able to cut through the noise of an always-engaged but always-distracted growing mobile population, and let consumers have two-way conversations with her in real time.
In this age of 8 second attention span, text is the new email.
With Cidewalk's Chatting Ads, Mary was able to cut through the noise of an always-engaged but always-distracted growing mobile population, and let consumers have two-way conversations with her in real time.
In this age of 8 second attention span, text is the new email.
